Embracing Dreams – Ivan & Carmen Morales

Ivan & Carmen Morales Executive Diamond | Puerto Rico Surround yourself with people who’ve succeeded. It’s healthier for you, your family, and your business.

 In troubled times, some will choose despair, and others will find strength to rise to the challenge. Just ask Ivan and Carmen Morales. For this couple, rising to the challenge isn’t just a way of life, it’s a family tradition.

A dad determined

“My parents taught me that money isn’t the only thing in life. Family and dreams are what matter most,” says Ivan. Today Ivan, his wife, Carmen, and their sons share a great legacy passed down by Ivan’s parents: family values, the ability to dream, business knowledge, and an AMWAY™ business.

Ivan’s parents started their AMWAY business out of desperation after cancer treatments left his mother too ill to work and the family facing bankruptcy. “We had nothing left at one point – no furniture, no cars. “Those days were extremely hard on our family, but Dad always told me how good things were coming to us, we just had to be patient – I believed him.” It didn’t happen overnight, but through his father’s hard work, those dreams came true for the family. They eventually had a car, again – seven cars, actually. “Dad loved his cars,” Ivan recalls. But more importantly, the family credits the positive mentality and the support of people in the AMWAY business with giving Ivan’s mother a new outlook on life. “I believe that the whole business and what it involves helped her,” says Ivan.

Back to basics

Sadly, the dream they lived as a family didn’t last. By age 19, Ivan had lost his father to a car accident and, by age 20, his mother to cancer. After his father’s death, many of the downline leaders in his father’s business, once qualified at a Diamond level, decided to quit. The business was neglected and failed to requalify.

Ivan and Carmen took on the business when they were expecting their first child. “Just like everyone else who’s starting, we had to learn the basics,” Carmen says. “We asked questions, and learned from our mistakes. We’re so thankful for all of the tools and resources available to us,” including “the training and support we receive from our uplines.”

Ivan adds, “We couldn’t have come this far without our uplines. They’ve guided us in the best way possible – with love and patience. They never rushed us. Now looking back, I wished we’d started earlier. We’d be that much more ahead.”

“The more we grow in this business, the more I realize just how much I learned from my dad.”

Lifestyle of choice

Until she met Ivan, Carmen had never heard of Amway or the AMWAY business opportunity. When she later learned her father had years ago passed on the business opportunity, she admits being somewhat disappointed. My childhood might “have been very different. My dad always worked hard and late hours to support his family. I regret all the time we lost with him and how much my mom had to take on in
his absence.”

For her family, Carmen chooses the independence of business ownership. “Our kids have a very different life than I did growing up. “We couldn’t live any other way,” she says. We do everything together as a family. Ivan and I take turns getting the boys to school and other activities. We go out to eat: sushi is the boys’ favorite.”

The family lives 20 minutes from the beach and goes there a couple times a week to hang out and relax. Ivan and the boys love digging holes and wrestling around in the sand.

Ivan volunteers at the boys’ school. He reads books to the kindergarten class. Carmen says, “He’s the only dad there. I wish more dads could do that.”

A lot of young families they know outside of the business work for someone else and don’t have this kind of flexibility in their schedule. Ivan says, “I’m thrilled that this business gives me the opportunity to both support our family and be with them. We feel our kids will grow into happy and successful adults with the values we both can teach them through this business.”

Building leaders

Ivan and Carmen’s approach to business is balanced, and they highly recommend it. “Sell products, buy from yourself, and build belief in others. That’s how the founders did it, right? NUTRILITE®, ARTISTRY®, and our other products open doors along with the Satisfaction Guarantee, quality, and value … people buy our products with confidence.”

They say one secret to their success is encouraging leadership in those they bring aboard. “We make friends easily, but we don’t carry people. We prepare the groundwork and supply the tools” to support and educate them. “We encourage people to become leaders, and we’re always looking for that next star.”

Relationships matter. Carmen says, “We don’t talk about the cars and money; we emphasize quality time with the people who are special to us and how we’re able to travel around the world together. We talk about the lasting bonds we’ve created with our friends, how our uplines have become our family, so close we go to Peter Island and spend holidays together. We want everyone to have this quality of life – this all happens when you build something good and healthy together. The money comes later if you do it right.”

Strength from adversity

Challenging economic times can be the backdrop for successes of all sizes. “Because of this business, plenty of people are able to make house and car payments,” says Ivan.

“You’ve got to have emotional stamina,” Carmen adds. “We have developed this.”

The couple welcomes challenges because they say each one brings them one step closer to their next goal. “People told us it was impossible, they didn’t believe. If we had listened to those who’d failed, we would be telling a different story today,” she says. “Surround yourself with people who’ve succeeded. It’s healthier for you, your family, and your business.”

Having faced their own difficult times, Ivan and Carmen know what it takes to achieve their goals and dreams – and how they can help others who are looking to do the same.

You’ve got to have emotional stamina. We’ve developed this.

 My parents taught me that money isn’t the only thing in life. Family and dreams are what matter most.

 The average monthly gross income earned by “active” IBOs was $115 (U.S.)/$181 (CAN.).

The percentage of IBOs who achieved Double Diamond and above qualification in FY08 was .0038%.

Based on an independent survey during 2001, approximately 66% of all IBOs of record were found to be active. “Active” means an IBO attempted to make a retail sale, or presented the Amway Global Independent Business Owner Compensation Plan, or received bonus money, or attended a company or IBO meeting in the year 2000.

“Gross Income” means the amount received from retail sales, minus the cost of goods sold, plus the amount of Performance Bonus retained. There may be significant business expenses, mostly discretionary, that may be greater in relation to income in the first years of operation. The success depicted may reflect income and investments outside the IBO Plan.

Diamond Income Disclosure

Diamond Income Disclosure


  • Tremendos lideres del mundo! Gracias a Dios que son parte de nuestro equipo de apoyo… para nosotros han sido unos mentores impresionantes y cada dia aprendemos de ellos… trabajamos con pasion en Puerto Rico para que se sientan orgullosos de nosotros! Son nuestra familia escogida y estamos convencidos que viajaremos el mundo juntos… Gracias Ivan & Beba por guiarnos!!!

  • ignacio de jesus

    bendiciones le pido a dios todos los dias para ustedes ya que como boricua igual que ustedes son para mi de inspiracion para hacer el negocio. gracias ivan por el consejo en la convencion de baltimore M.D. ya que a partir de ahi,mi esposa y yo empesamos a trabajar sin parar, y logramos el nivel platino,y no solo eso,sino que una de nuestras lineas frontales, logro el nivel platino tambien. solo recuerden,que en philadelphia, P.A. hay una pareja,que les aprecia de corazon. gracias por su ejemplo. BENDICIONES.

  • katia mancilla

    gracias campeones,por personas tan especiales como ustedes muchas de las personas que estamos construllendo este negocio hemos tomado la decision de hacerlo engrande por el ejemplo que ustedes han puesto,la primera ves que yo los conoci fue en una convencion,y realmente me impactaron,todos lo dias doy gracias a dios por darnos la oportunidad a mi esposo francisco y ami de ser parte de este gran negocio y de tenerlos a ustedes como unos grandes lideres,dios los bendiga a ustedes y a toda su familia!!!!!!!!!!!!!

  • Karen Popa

    OMG!!!!!!! We love you guys!!! Que hermoso equipo de apoyo tenemos!!! Gracias por todo, por quitarnos excusas, por hacer el camino y por estar alla en la meta esperando por nosotros y confiando que llegaremos!!!!!

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