2010 The Best Year, Yet! Nam-Deuk Kim and Jung-Yun Lee


It was a year of celebrations for Nam-Deuk Kim and Jung-Yun Lee. First, Double Diamond recognition at Achievers 2009 and at Diamond Club 2010 in Maui. Then, Double Diamond Recognition Day at Amway World Headquarters in Ada, Michigan. Recently, Triple Diamond recognition at Achievers 2010 in San Diego.

On the personal side, they celebrated more good news when their son Wonrae (age 10) was accepted at the prestigious private school that his brother Hyunrae (13) attends. Both talented musicians, the boys are nurturing their musical talents by performing with the Seattle Youth Orchestra. At age 3 their sister, Eunrae, is already showing musical promise. Jung-Yun says they’re all excited to be moving to a house not far away from school and church, with a view of the Cascade Mountains and Lake Washington.

Rewind – 2010

Memories stream in when Nam-Deuk and Jung-Yun look at pictures taken just over a year ago at Achievers ’09 in Orlando. Recalling the joy and exhilaration of being on stage with his wife, Nam-Deuk says, “We danced in celebration of our Double Diamond pin.”

When the couple achieved Double Diamond, Nam-Deuk bought a new camera he had his eye on. “I love it!” he says. “Now I can take awesome pictures of our trips with higher quality photos.”

Maui, the setting for Diamond Club 2010, was the perfect place to try out his new camera. With the island’s beauty as a backdrop, Nam-Deuk took hundreds of pictures of the family swimming in the resort’s gigantic pool, whale watching, zooming down the mountainside on a zip line, and sightseeing via their helicopter tour.

Fast forward to June

The couples’ Double Diamond Day celebration started in Seattle. Early in the morning, the entire family boarded a private corporate jet bound for Michigan and Amway World Headquarters. Dozens of downline IBOs and some prospects made the early morning trip to the airport to see them off.

After an exciting Double Diamond Day filled with employee greetings, executive meetings, and a VIP tour of the World Headquarters complex in Ada, Nam-Deuk and Jung-Yun were ready for some family time – on beautiful Mackinac Island in northern Michigan.

Making the drive from Ada to northern Michigan at the start of a holiday weekend, with tired children in tow, doesn’t sound like a celebration. Enter the solution – a private, stretch limo to make the trip to Mackinac Island. The family was stunned by the vehicle. “It was one of those huge Hummer limos. We’d never seen anything like it,” says Nam-Deuk. “It was amazing!”

They had a blast. “First, we took the ferry. It was a beautiful ride, and arriving on Mackinac Island was like going back in time,” Jung-Yun says. “We had to go by horse and carriage or bike, because there are no cars there.” They had a grand time biking and hiking around the island, visiting the little shops, playing on the beach, and touring Fort Mackinac. Great family memories were made and beautiful photographs captured the trip.

Perks and dreams

Nam-Deuk and Jung-Yun say they are grateful for the Corporation’s recognition of achievement. “Amway asked us what we like, and now they make sure we get it when we go on trips,” says Jung-Yun. “They know how to make us feel appreciated. The incredible suite at the Grand Hotel on the Island, the special gifts in our rooms. It’s truly amazing.”

To celebrate going from Double to Triple Diamond and Jung-Yun’s birthday, they took their dream trip to the Holy Land. “It was an unforgettable trip for both of us,” she says.

“It was fantastic! I took 8,000 pictures,” says Nam-Deuk.

Storytelling sells ideas and products

Nam-Deuk and Jung-Yun believe in the power of personal storytelling. They teach downline IBOs to develop this skill as a selling technique, encouraging people to become better at listening and then responding with personal stories they’ve compiled through their own experiences.

What makes a story great? According to Nam-Deuk, it has to come from personal experience. “It’s not about convincing. I might start with a fact, but my stories come from my perspective. In a way, I’m inviting the listener into my life.”

Sharing stories helps sell products and build relationships. “Stories hold people’s interest and build understanding,” says Jung-Yun. “It’s the same whether we’re talking experiences with a product, our personal life, or business. People remember a story better than a list of facts.”


The success depicted may reflect income and investments outside the IBO Compensation Plan. Approximately 66% of all IBOs of record were found to be active.* The percentage of IBOs who achieved Founders Executive Diamond and above qualification in FY08 was .00565%.

* Based on an independent survey during 2001, “Active” means an IBO attempted to make a retail sale, or presented the Amway Independent Business Owner Compensation Plan, or received bonus money, or attended a company or IBO meeting in the year 2000.

“Gross income” means the amount received from retail sales, minus the cost of goods sold, plus the amount of Performance Bonus retained. There may be significant business expenses, mostly discretionary, that may be greater in relation to income in the first years of operation.

Diamond Income Disclosure

Diamond Income Disclosure


  • What a fast-moving couple! I was blessed to hear them speak a few years ago, and they are incredible.

    I am very happy for them!

  • I was blessed to hear them speak a few years ago in Portland, OR.

    I am very happy for this couple!

  • marta martinez

    hi my name is marta salazar martinez i was recently told about your company by my brother-in-law and sister-in-law and was very impressed by what i was told.I just want you to know that when they showed me the various achievers magazines i was very drawn to this one in particular and you were the reason i decided to go thru with becoming an associate in the company i only pray i can do as good a job as yourselves and others like you.you can tell your very humble people and i would be so pleased if one day i could actually get the opportunity to meet you in person at one of the events.It would be such an honor to meet people like you in the business.god bless you and your family.

  • marta martinez

    Great work thank you so much for being an inspiration to me to follow thru with what will definatly be the best decision in my life.I look forward to hopefully being able to meet nam-deuk kim and jung-yun lee in person one day.

  • ernest lee

    They are so happy to make leading great group ,inspier to many people Make them Dream come true.
    Go Make Archive your Big Dream!!!!
    Thank you Namdeuk &Jungyoon!

  • Enis FER

    Nam-Deuk Kim and Jung-Yun Lee are great examples of success,leadership for AW business. Everybody wants to duplicate them. We follow you and similars…

  • Enis FER

    They are great…tks for being examples for AW business. We should follow and duplicate their steps…

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