Celebrating Success and Learning New Ways to Grow at the Fall 2016 New Platinum Conference

IBOs came from all over North America, from many diverse cultures and backgrounds. They came with their own plans, expectations, and accomplishments. But their stories aren’t finished yet, they came to learn, understand, experience, and grow. They came together at Amway World Headquarters to continue their shared goal of building strong businesses.

They came here as New Platinums, and they left with the knowledge, tools, and skills to grow, to reach new levels of achievement, and to do even more amazing things.


At the Fall 2016 New Platinum Conference, these IBOs learned new ways to manage their business and understand the right techniques and practices to get downline IBOs started strong. They experienced the history and strength of Amway; they were recognized and celebrated for the hard work that brought them here; and they learned about new products and tips from marketing and sales experts.

The New Platinums received valuable training to develop their business at NPC. They heard inspiring stories from Legacy Diamond Bob Andrews, who shared his successful forty years as an IBO. North America Vice President of Sales, Rajneesh Chopra, outlined the continued growth and strong performance of IBOs and encouraged Platinums to make sure they plan and motivate their teams to reach A60, the Amway 60th Anniversary celebration in Las Vegas in 2019. Amway North America Managing Director, Jim Ayres, assured the Platinums of Amway’s commitment and investment in their success. “You are the center of everything we do,” he said.

Their VIP tour of Amway World Headquarters was an exciting day and was even more special with Amway President Doug DeVos greeting each of them as they arrived. “This has already raised our belief about the company itself and all the things that go on behind the scenes,” said New Platinum Adam Pollack from Buffalo, New York.


Diego and Aura Castillo from New York are second-generation IBOs; Diego’s parents are Diamonds. “The way that all the employees receive you at headquarters is so special; it’s really very moving and from the heart,” said Aura. “My parents first came here and met Rich DeVos in 1992,” said Diego, showing a photo of his parents with Rich. “So it was an incredible experience to meet Doug today.”

“This business is built on strong foundations,” Doug told the Platinums. “And all of us here at Amway and around the world are here to support you and take this business to new levels together with each and every one of you.” New Platinum Peter Schmitz, from Madison, Wisconsin, has been in the business just 2 1/2 years. “Seeing the facilities, the employees, and learning from the scientists and getting hands-on training here builds the belief in the business that much more,” he said.

During the recognition celebration on the final night, IBOs were recognized on stage in front of all the other New Platinums at a special ceremony honoring their success.

They left NPC with memories and experiences that will help to grow their business with the goal of motivating downline IBOs to get to NPC in 2017.

Amway NPC Fall 2016 Photos

Day 1


Day 2


Day 3

Approximately 53% of IBOs in the U.S., and 49% of IBOs in Canada, were “active”.

IBOs were considered “active” in months in 2013 when they attempted to make a retail sale, or presented the Amway IBO Compensation Plan, or received bonus money, or attended an Amway or IBO meeting. If someone sustained that level of activity every month for a whole year, their annualized Gross Income would be $2,196 (U.S.)/$2,472 (Canada). Of course, not every IBO chooses to be active every month. “Gross Income” means the amount received from retail sales, minus the cost of goods sold, plus monthly bonuses and cash incentives. It excludes all annual bonuses and cash incentives, and all non-cash awards, which may be significant. There may also be significant business expenses, mostly discretionary, that may be greater in relation to income in the first years of operation. For the purposes of the calculation in Canada, individuals who were IBOs for less than the entire year in 2013 were excluded.

Following are approximate percentages of IBOs in North America who achieved the illustrated levels of success in the IBO Fiscal Year ending August 31, 2015: New Platinum Conference (0.2%); Platinum (0.3359%); Diamond (0.0163%).