NPC Summer 2016 – Day 2


Amway NPC Summer 2016: The Energy Builds

Day 2 of New Platinum Conference started with IBOs getting a warm welcome from Amway leaders Jim Ayers, Managing Director of Amway North America, and Rajneesh Chopra, Vice President – Sales of Amway North America.

“This is about celebrating your success and giving you tools and support to keep you going,” said Jim. “There’s never been a better time to be with Amway. We’ve had 23 months of consecutive growth in North America and that’s because of dedication and success like yours.” Jim talked about how Amway is continuing to invest heavily in products, programs, and technology to make sure IBOs’ businesses continue to grow. “We are focused on you and your business by bringing you new things like XS™ Sports Nutrition products, the online IBO training program, and the New IBO Starter Kit. Always remember that we are here for you,” he said, adding, “You’re in business for yourself but never by yourself. You have 20,000 global Amway employees working to support you every day.”

Rajneesh talked about the business principles outlined by Amway Co-Founders Rich DeVos and Jay Van Andel that are very relevant today. He encouraged the new Platinums to continue being creative and engaged in growing their businesses by setting a leadership example of product sales, prospecting, and managing.” You have done an incredible and amazing job to get here,” he said. “How wonderful would it be for you to reach the historic Amway 60th Anniversary Celebration in 2019 as Diamonds?”

Legacy IBO and Crown Bob Andrews motivated the Platinums with experiences from his over 40 years in the Amway business. “What matters is the dream and determination you have to reach that dream,” he said. “Building your family business is about building memories – and an opportunity you can give your family to build on.”

An especially motivating part of the meeting was the speech given by IBOs Luz and Elias Cajamarca from New Jersey. They shared their journey of success from 2013 – when they attended NPC – to today as they track toward Emerald.
“Not long ago we were sitting where you are sitting,” said Eilas. “We came to NPC with so many questions. At NPC we learned to grow with personal and team goals. We learned about the tremendous support Amway has for us, and we used those resources to help our team be better.” Luz added, “Because of that support and our commitment, we have been to Achievers and are tracking to be there again this year in Las Vegas. Now we’re focused on A60 in 2019 as a goal, and we’ll do that by taking our message to other families.”

After the meeting, IBOs spent the afternoon understanding business-building practices, and receiving tips to help them grow with a strong foundation. They relaxed and celebrated a busy day of learning with a special dinner and reception at the Grand Rapids Art Museum. Amway reserved the museum exclusively for the new Platinums, creating a stylish and exotic VIP event with a steampunk circus theme featuring performers and entertainers. It was a fantastic finish to the day.

The average monthly Gross Income for “active” IBOs was USD $183 (in the U.S.)/CAD $206 (in Canada).

Approximately 53% of IBOs in the U.S., and 49% of IBOs in Canada, were “active.”

IBOs were considered “active” in months in 2013 when they attempted to make a retail sale, or presented the Amway Independent Business Owner Compensation Plan (IBO Compensation Plan), or received bonus money, or attended an Amway or IBO meeting. If someone sustained that level of activity every month for a whole year, their annualized Gross Income would be $2,196 (U.S.)/$2,472 (Canada). Of course, not every IBO chooses to be active every month. “Gross Income” means the amount received from retail sales, minus the cost of goods sold, plus monthly bonuses and cash incentives. It excludes all annual bonuses and cash incentives, and all non-cash awards, which may be significant. There may also be significant business expenses, mostly discretionary, that may be greater in relation to income in the first years of operation. For the purposes of the calculation in Canada, individuals who were IBOs for less than the entire year in 2013 were excluded.

The IBO Compensation Plan offers monthly and annual bonuses that IBOs can earn in accordance with their contract with Amway. IBOs also may qualify for the Amway “Growth Incentives Program (GI Program), a collection of discretionary programs separate from the IBO Compensation Plan and that can vary from year to year. IBO eligibility for the GI Program is at Amway’s discretion. The GI Program is available only to IBOs whose conduct demonstrates high ethical and business standards aligned with the goals and objectives of Amway and its related businesses.

Following is the approximate percentage of IBOs in North America who achieved the illustrated level of success in the IBO Fiscal Year ending August 31, 2015; Achievers Invitational; 0.2%, Diamond; 0.0163%, and Platinum:0.3359%.

For more details on qualifying for the GI Program and other requirements, see information on or contact Amway Sales. Before registering as an IBO, individuals should read and understand the Amway ™ Business Overview Brochure, which contains important information for those interested in becoming IBOs.