NPC Summer 2016 – Day 3


Amway NPC Summer 2016: Welcoming, Thanking, & Celebrating Platinums

The final day of New Platinum Conference is always an emotional experience for IBOs, and this NPC had a special surprise. As the Platinums arrived at Amway World Headquarters for their behind-the-scenes tour, Amway President Doug DeVos greeted them at the door.

Doug shook hands with several Platinums and thanked each for their accomplishment. The visit got more exciting as the IBOs walked a red carpet into headquarters where they were surrounded by cheering Amway employees. Doug told the group, “We are all just thrilled to welcome you here. We are proud of you and proud to show you that this place is real. This place represents the historical foundation of Amway and our ongoing commitment to you, your business, and your future – all of this is here for you and to support you.” He continued, “You got here by setting goals, working hard, and overcoming challenges. I encourage you to build on those foundations to make your business even stronger and take it to higher levels. This is your business, but you’re never alone. We are here for you.”

Full-volume Platinum and second-generation IBO Matthew Duncan from Seattle was impressed with World Headquarters. “It’s amazing to see the character and foundation of the company,” he said. His sister Brooke added, “This was even greater than I expected. It’s so moving to see how the company has been built for us.” Matthew’s brother David Duncan, also a full-volume Platinum from Seattle, couldn’t believe the experience. “Amway is top notch, A+…the red carpet welcome – it’s all incredible,” he said. His wife, Mara, was happy to hear that the state of the business is strong. “It was so special for Doug to greet us all. We are so grateful. It’s wonderful to see how the business is growing so that our kids will have an even better opportunity than us,” she said.

Claudia Ramales, a full-volume Platinum from New York, said it was great to see everything Amway has to support her business. “It’s very motivational for us,” she said. Her husband Andres continued, “We worked hard to get here and this makes that all worth it. This helps keep us moving forward.”

After the tour of the Amway research labs, manufacturing plants, marketing department, and Customer Service Center, the new Platinums attended more educational sessions with experts to help them build and manage even more successful businesses. Then it was time for the big event – the elegant celebration dinner and the amazing recognition ceremony, where each new Platinum is honored and cheered as they walk across the main stage. For these new Platinums, this NPC has been a very moving and motivational experience.


The average monthly Gross Income for “active” IBOs was USD $183 (in the U.S.)/CAD $206 (in Canada).

Approximately 53% of IBOs in the U.S., and 49% of IBOs in Canada, were “active.”

IBOs were considered “active” in months in 2013 when they attempted to make a retail sale, or presented the Amway Independent Business Owner Compensation Plan (IBO Compensation Plan), or received bonus money, or attended an Amway or IBO meeting. If someone sustained that level of activity every month for a whole year, their annualized Gross Income would be $2,196 (U.S.)/$2,472 (Canada). Of course, not every IBO chooses to be active every month. “Gross Income” means the amount received from retail sales, minus the cost of goods sold, plus monthly bonuses and cash incentives. It excludes all annual bonuses and cash incentives, and all non-cash awards, which may be significant. There may also be significant business expenses, mostly discretionary, that may be greater in relation to income in the first years of operation. For the purposes of the calculation in Canada, individuals who were IBOs for less than the entire year in 2013 were excluded.

The IBO Compensation Plan offers monthly and annual bonuses that IBOs can earn in accordance with their contract with Amway. IBOs also may qualify for the Amway “Growth Incentives Program (GI Program), a collection of discretionary programs separate from the IBO Compensation Plan and that can vary from year to year. IBO eligibility for the GI Program is at Amway’s discretion. The GI Program is available only to IBOs whose conduct demonstrates high ethical and business standards aligned with the goals and objectives of Amway and its related businesses.

Following are approximate percentages of IBOs in North America who achieved the illustrated levels of success in the IBO Fiscal Year ending August 31, 2015: Achievers Invitational; 0.2%.

For more details on qualifying for the GI Program and other requirements, see information on or contact Amway Sales. Before registering as an IBO, individuals should read and understand the Amway ™ Business Overview Brochure, which contains important information for those interested in becoming IBOs.