Over 50 years ago, Amway Co-founders Jay Van Andel and Rich DeVos outlined the ethical and operational standards that continue to guide both the company and its Distributors in all their activities. Those founding principles are literally carved in stone outside the World Headquarters: Freedom, Family, Hope, and Reward.

Amway will always support the fundamental FREEDOM of people to determine their own future, allowing them the time and resources to protect and nurture their FAMILY. In addition, Amway will always offer HOPE to individuals and the opportunity to receive REWARD in proportion to their efforts.

Amway has recorded $10.9 billion in sales (2011), operates in over 80 countries and territories, and has paid out over $30 billion in bonuses to its Distributors. Amway offers 450 of the best products in the marketplace, including: NUTRILITE® nutritional supplements, ARTISTRY® skin care and cosmetics, and Legacy of Clean™ products.

Become an AMWAY business owner and have a business with unlimited potential of your own! For more information about starting your own AMWAY business contact Customer Support at customer.support@amway.com or 800-253-6500.

*Retail margins on health, beauty, and home care products average about 29% when these products are sold at Suggested Retail price. You have the freedom to determine independently the prices at which you sell products to customers, so you decide your retail margins.

About Achieve Magazine

Achieve magazine is the premier recognition magazine for Amway Independent Business Owners (IBO). Achieve magazine recognizes IBO business success and IBO efforts to better their community and the world as they live out and share the four abiding Amway values: family, freedom, hope, and reward. Achievemagazine.com provides online content support for the Achieve magazine printed publication (4 publications per year), and provides additional IBO stories of interest on a weekly basis.