Antonio and Juanita Maldonado


Founders Diamond

High Hopes and Big Dreams – Antonio Maldonado often says that if anyone would have told him back when he was laying carpets that he would be so successful in life, “I would have said, ‘Never!’”

He moved to the U.S. from Mexico when he was just 17 and had high hopes. But 10 years later, with a wife and two children, all living with his parents, he was beginning to feel like a loser. “I was really at rock bottom,” he says about his state of mind when he first saw the AMWAY™ business.

“We came here with nothing but dreams of building a better future for our children.” – Antonio Maldonado

It was Juanita who convinced him to give it a try. “I believed we could make it work,” she says.

After attending their first big seminar and hearing other people’s stories, he felt maybe she was right. “We came back home on a Sunday night and I started showing the Plan on Monday,” he says.

“We had very high expectations,” he continues. “And I had a great partner with my wife because she loves people and loves helping them. And that’s a good trait to have when you’re starting an AMWAY business.”

1_728bc98630f0870df739c086d27b0e9b_1386x924_cropThey both had a lot of learning to do, but their upline provided them with the tools they needed to become leaders. “Having a mentor is so important,” says Juanita. “You really need someone to guide you and help you focus on your goals.”

Today they enjoy being mentors themselves, setting examples for other potential leaders. They believe dreams are what push people forward. “It’s like the gas in your tank. If you don’t have a dream, you won’t get anywhere,” says Antonio.

They have a profound gratitude for the opportunities that have been given to them, and feel that at last, they can provide the lifestyle they wanted for their children: a good education, a nice home, and friends who are excellent role models. “We followed in our mentors’ footsteps and we want our children to follow in ours. Even though they’re young, they already see the rewards of this business.”

They feel their lives have changed completely since that weekend they made their decision to “just do it,” when they were first starting.

“What’s so great about this business is that it doesn’t matter whether you come from a low-paying job or a high-paying profession, everyone starts out as an equal,” says Antonio. “And anyone with a dream who is willing to work hard can succeed.”


The average monthly Gross Income for “active” IBOs was $202.

Approximately 46% of all IBOs were active.

U.S. IBOs were considered “active” in months in 2010 when they attempted to make a retail sale, or presented the Amway IBO Compensation Plan, or received bonus money, or attended an Amway or IBO meeting. “Gross Income” means the amount received from retail sales, minus the cost of goods sold, plus monthly bonuses and cash incentives. It excludes all annual bonuses and cash incentives, and all non-cash awards. There may be significant business expenses, mostly discretionary, that may be greater in relation to income in the first years of operation.

Diamond Income Disclosure

Diamond Income Disclosure

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