Aymara and Matias Caceres


Founders Diamond


Freedom Found, Freedom Shared – When Matias and Aymara Caceres immigrated to the United States from Cuba with their two children, they were seeking freedom. “I speak about freedom a lot when talking with other people about our experience,” says Matias. “It means so much to me.”

After arriving, the couple worked a variety of jobs to make a living, but they could see that in the United States, true independence meant working for yourself. They were in the process of investigating that possibility when a friend approached them about the Amway™ business.

“We saw the potential immediately,” says Matias. “We could also see that sharing it with others, especially other immigrants, could open the doors of independence for them, too.”

They knew building a business would take a lot of work, but they made a promise to their children, Angelica Maria and Matias. “We said we would do whatever it takes to reach Diamond,” says Aymara. “And the look in their eyes when we were recognized on stage was the most wonderful part.”

Delivering on promises is a rule they live by. “It’s so important when you tell someone you’re going to do something, to make sure you do it,” emphasizes Matias.

I always tell people, ‘Freedom is a gift and it is meant to be shared.’ – Matias Caceres

As leaders, they also feel it’s their duty to show others the path to success. “Leaders always go first,” he says. “I never ask someone to do something I haven’t done myself.”

“You also have to help people become the best they can be,” adds Aymara. “That’s what our mentors did with us. I don’t feel we really knew ourselves until we saw what we were capable of achieving.”

They’ve enjoyed the personal growth they’ve developed over the years using the tools and resources available to them and feel that success is “really a matter of faith, a matter of believing in yourself,” says Matias.

They developed a belief in the products as well, again by experience. “I love the ARTISTRY® Microdermabrasion System, so I use it as a door opener to other products,” says Aymara.

The couple feels a strong sense of responsibility to others in their organization, and they know their success will inspire others to achieve the freedoms they now enjoy.

They’re especially grateful that they’ve inspired their children to follow in their footsteps.  “We just showed them by example, and they made the decision themselves,” says Matias proudly. “Even at this young age, they are very passionate about it.”

Diamond Income Disclosure

Diamond Income Disclosure

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