Tracey and Kimberly Eaton

Being Able to Say “Yes” – A former NFL football player, Tracey Eaton was on top of the world when he retired from sports to begin a career as a stockbroker. He and Kimberly, a schoolteacher, had money in the bank and life was good. Then the stock market crashed. “And we pretty much lost everything,” she recalls.

They moved into a small apartment with their three children, and were facing huge credit card debt without many options. “We decided we were going to begin building the AMWAY™ business we’d begun years before,” says Tracey.

Once they committed to building their business, they embraced a motto from Tracey’s football days: Play injured. “People have all kinds of ‘injuries,’ or fears they have to overcome, whether they are financial, mental, or emotional,” explains Kimberly. “You just can’t let any of that stop you.”

Drawn to enthusiasm
People were also drawn to the energy and enthusiasm the Eatons showed for their business. And slowly, it began to take off until soon they had a large group of people who were loyal and supportive. “And that’s how our business got strong and moved forward,” states Tracey.

Asked what their lives might be like had they not decided to build their business, Tracey smiles and says, “We talk about that a lot. I’d probably be working so much my family would never see me.” The Eatons’ active household now includes four children: Trace, 17, Torre, 16, Sean, 11, and newly adopted Mariah, 4.

They credit their business for the opportunity they’ve had to provide a good life for their children. “We’re able to do a lot for them, both time-wise and finance-wise,” says Tracey. “For example, we take each of them on individual trips every year, things like that.”

Speaking of trips, they felt this year’s Diamond Club was the best ever. “We feel like true partners with the company,” observes Tracey. “They’re really listening to what IBOs have to say, and we’re adding value to each other.”

Saying “yes” a lot more
“Back when we were in debt living in that apartment, we had to say ‘no’ a lot – to our family, our friends, going on vacations – because we just wanted to focus on building our business,” she continues. “But today, we can say ‘yes’ to a lot of things, even being able to adopt Mariah, who just kind of fell into our laps. It’s like a fairy tale, really.”

She and Tracey want people to know there is a light at the end of the tunnel. “You will reach the day when you can start saying yes again,” says Kimberly. “That’s where we are right now. And these are the best days of our lives.”

The average monthly Gross Income for “active” IBOs was $202.

Approximately 46% of all IBOs were active.

U.S. IBOs were considered “active” in months in 2010 when they attempted to make a retail sale, or presented the Amway IBO Compensation Plan, or received bonus money, or attended an Amway or IBO meeting.  “Gross Income” means the amount received from retail sales, minus the cost of goods sold, plus monthly bonuses and cash incentives.  It excludes all annual bonuses and cash incentives, and all non-cash awards.  There may be significant business expenses, mostly discretionary, that may be greater in relation to income in the first years of operation.

The approximate percentage of Direct Fulfillment IBOs in North America who achieved Emerald status in FY10 was 0.0281%.

Diamond Income Disclosure

Diamond Income Disclosure


  • Tracey and Kimberly:

    You two are awesome!! We just recently joined Worldwide Dream Builders, and we’re seeing it change our family and finances for the better. Go for it, and we’ll see you at
    the top soon!

    Lots of Love,

    Steve and Ruth White
    Henderson, NV

  • Hi, Tracey and Kimberly. I love listening to your CDs. Whether its an exerpt from F.E.D.; watching you on the CHIPS DVD; or even just popping in your Rally CD .. Daryl and I just love it. Kimberly, I can never understand why … but when you talk about the great day of Tracey’s retirement, it will ALWAYS put me to tears! I DON’T KNOW WHY!!! It ALWAYS does!!! I can’t wait to do that for Daryl. We can’t wait to sit with you at Diamon Club. LOVE YA!!

  • Quentin & Monique Hanna

    Hello Eatons,
    Your story can be summed up for me in three words

    1.Proudlessness- Survival of the family was a must
    2.Love- The good and the Bad, you stuck to those words
    3.Determination- How many no’s are you willing to hear

    Thank you for sharing some of your trails, now I will have weapon to kill my own


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