Daisy Viñas and Ulises Feliz


Founders Diamond

Leading the Way – In 2011, Ulises Feliz was honored with the Amway Hero Award for Leadership. And although he has many heroes of his own, from Don Quixote to Plato, he credits his mother, Flor Taveras, for making him the person he is today. “When people say I’m honest or trustworthy, that all comes directly from her,” says Ulises.

1_1356ee630adf70ead20ae37d9ebffbe6_1386x924_cropDaisy says Ulises is a “very persistent man, a fighter with amazing charisma. He motivates people to do what they have to do to move forward.”

He’s also very humble. “People think a leader is someone with special qualities, who stands tall, with a big voice. But I’ve learned that when you act small and let the collectiveness play its part, that’s when leadership flourishes,” he says.

With increasing poverty in the Dominican Republic, Ulises is concerned about its future. “Opportunities for people to make a living are scarce,” he remarks. “And although there are many multimillion dollar companies here,” Ulises believes, “none has done as much for our citizens as Amway. And now we have a second generation that is learning the business from their parents. It’s wonderful.”

In fact, he’s helping to develop future Dominican leaders by working with young people in Junior Achievement, mentoring and coaching them about business and entrepreneurship.

1_5aaa2390a9bd521db78d85927ea41d43_1386x924_cropUlises and Daisy were both professionals before they joined the business. He was a systems engineer and she was in the financial area. “Like most women, I wanted financial stability and to have enough money to help the family,” says Daisy. “I also wanted to be able to spend more time with our children – and to not have to work for a boss.”

Ulises made a promise to her when they got married that she would have all those things. “But I never imagined it would be through the AMWAY™ business!” he exclaims.

“There are so many other people here that could be living this lifestyle,” he continues. “I feel we have a great responsibility to share it; to not do so would be selfish.”

“To have a reason to get up and get to work every day is spectacular. You feel excited all the time.” – Ulises Feliz

And Ulises is anything but selfish. “When I see people accomplishing what they thought was impossible, I feel so satisfied,” he remarks. “The human spirit is what drives people, and seeing people doing great things is what drives me.”

He feels that while most people have essentially equal potential, “it’s what he or she does that makes the difference.”

And what Ulises and Daisy have done truly has made a difference – for many.


The average monthly Gross Income for “active” IBOs was $202.

Approximately 46% of all IBOs were active.

U.S. IBOs were considered “active” in months in 2010 when they attempted to make a retail sale, or presented the Amway IBO Compensation Plan, or received bonus money, or attended an Amway or IBO meeting. “Gross Income” means the amount received from retail sales, minus the cost of goods sold, plus monthly bonuses and cash incentives. It excludes all annual bonuses and cash incentives, and all non-cash awards. There may be significant business expenses, mostly discretionary, that may be greater in relation to income in the first years of operation.

Diamond Income Disclosure

Diamond Income Disclosure

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