Dinora and Alfredo Rivera


Founders Diamond


Ordinary People Achieving Extraordinary Success – Dinora and Alfredo Rivera were simply looking for a way to earn a little extra money when they first started their Amway™ business. But after working closely with their upline Diamonds, their eyes were opened to its real potential.

“We learned that this business is much more than selling products,” says Alfredo, a former cashier and handyman. “It’s a way to achieve your goals.”

But at first, they were so unaccustomed to thinking about their future that Dinora says when she heard people talking about dreams, “I thought they were talking about the kind you have when you sleep!” she laughs. “Then I realized they were talking about your desires, the things you want in life.”

Many forms of support
Many of their siblings were already in the business, and the Riveras appreciate all the mentoring and support they received when they started out. They were quick learners and recognized the importance of teamwork. “Plus, you also have a huge corporation behind you with training materials, great products, and a long history of success. When you put all of that together, it is something very strong and powerful,” states Alfredo.

When you look at all the advantages you have in this business, you will believe, as we do, that nobody can stop us. – Alfredo Rivera

With their positive attitudes and strong work ethic, the Riveras went from reaching Emerald to Diamond to Founders Diamond. The couple believes that anyone with a dream can achieve success, just as they did. “We are nothing special, we are just ordinary people,” says Dinora. “But we decided we were going to reach our goals no matter what we had to do or what happened to us along the way. You just have to give it your best all the time.”

What did happen along the way was that they met a lot of nice people and made a lot of good friends. “Our relationships with others and the quality time we have to spend as a family with our sons are the two greatest rewards we have received through our business,” says Alfredo. Their focus now, they say, is helping others achieve the same dream life they have.

Believe in yourself
Their advice to anyone starting out is first, to know yourself, and perhaps even more important, believe in yourself. “When you do that, results come automatically,” observes Alfredo.

They feel the future is brighter than ever for anyone wanting to start an Amway business. “We see a lot of growth for Amway, and when Amway grows, we all benefit,” he says.

Diamond Income Disclosure

Diamond Income Disclosure

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