Elias and Blanca Gutierrez


Dreams Come True – Before she came to the U.S., Blanca Gutierrez says her greatest wish was to be with Elias. He had moved to this country from El Salvador, and “when I came here to join him and we got married, it came true,” she says.

Elias had come as a student and stayed because he felt this truly was the land of opportunity. “There were so many ways to make a living,” he says.

But it wasn’t quite as easy as he expected. “I was working hard, but wasn’t making any progress,” he says.

After several years as a carpet layer, he was barely earning enough for the family to get by. So when Blanca, a hairdresser at the time, was introduced to the AMWAY™ business by a couple they knew, she wanted to pursue it.

Elias was reluctant at first. “I didn’t see the big picture until I went to my first Free Enterprise event,” he says. “That’s when I realized this business had a lot of potential.”

Once they put their minds to it, they began to “eat, breathe, sleep, and share Amway,” says Blanca. Earning PV became a priority, and with help from their sons, Milton and Edward, their sales began to grow steadily, especially for NUTRILITE®, ARTISTRY®, XS® Energy Drinks, and the laundry and cleaning products.

After making the decision to go Diamond, they worked even harder. “We believe that rewards come through discipline,” says Blanca. “We just followed in our mentors’ footsteps and did whatever we needed to do, cutting back on activities that didn’t help us reach our goal of going Diamond,” Elias says.

People laughed at me when I said we would be Diamonds some day, but we didn’t get mad; we just went ahead and did it. – Elias Gutierrez

They believe the future of Amway is brighter than ever. “People want to get in faster these days, especially now that the company has put more focus on earning income sooner,” observes Elias, adding that whenever he and Blanca present the Plan together, “she talks about dreams and I talk about making money!”

They say their own dreams really have become a reality as they enjoy the rewards of their hard work. “Everything in our lives has improved thanks to this business,” says Elias. “Before, we had no time and no money, and it was very stressful on our relationship. Now, we have peace of mind and lots of time to spend with our family and our friends.”

“Thank God we listened to the couple who came to our home that day,” adds Blanca.


The average monthly Gross Income for “active” IBOs was $202.

Approximately 46% of all IBOs were active.

U.S. IBOs were considered “active” in months in 2010 when they attempted to make a retail sale, or presented the Amway IBO Compensation Plan, or received bonus money, or attended an Amway or IBO meeting. “Gross Income” means the amount received from retail sales, minus the cost of goods sold, plus monthly bonuses and cash incentives. It excludes all annual bonuses and cash incentives, and all non-cash awards. There may be significant business expenses, mostly discretionary, that may be greater in relation to income in the first years of operation.

Diamond Income Disclosure

Diamond Income Disclosure



  • Mis Diamantes De Aqui en Virginia muy orgullosos de ellos de su humildad y de su liderazgo. Su forma de ser y se ser sencillo y de su enseñanza. A por Diamantes. Muchas GRACIAS POR DARNOS LA OPORTUNIDAD DE SER LIBRES.

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