Eliseo & Maria Ruiz – Emerald
“They really threw the whole house out the window!” says Eliseo Ruiz about Amway’s new advertising campaign. The phrase is the Spanish equivalent of “they really went all out,” and illustrates why Eliseo and his wife, Maria, love their AMWAY™ business.
“This organization does everything possible to help us succeed,” says Eliseo, who emigrated from Mexico with little more than an eighth grade education. “Maria and I were field workers in California when we saw the IBO Compensation Plan. Now we’re setting and reaching our own business goals.”
“I learned to read through this business,” reports Maria. Orphaned as an infant in Mexico, she’d never attended school. “Learning to read gave me the self-confidence to learn more, and even make presentations.”
Eliseo praises Amway’s mentoring and skill-building opportunities, and says that representing fantastic products helps build their business, too. “We’ve sold a ton of GLISTER® toothpaste!”
Other best-sellers are SA8® and LOC® kitchen cleaner. “We love these cleaners for product demonstrations,” says Maria. “They’re easy, quick, and get great results.”
But their greatest business achievement has been creating the flexibility for more time with their children – Eliseo Jr., Eduardo, Cindy, and Kimberly.
“Our dream was to have a strong family with a bright future. This organization has gone ‘all out’ to help us make that happen.”
The average monthly gross income earned by “active” IBOs was $115 (U.S.)/$181 (CAN.).
The percentage of IBOs who achieved Double Diamond and above qualification in FY08 was .0038%.
Based on an independent survey during 2001, approximately 66% of all IBOs of record were found to be active. “Active” means an IBO attempted to make a retail sale, or presented the Amway Independent Business Owner Compensation Plan, or received bonus money, or attended a company or IBO meeting in the year 2000.
“Gross Income” means the amount received from retail sales, minus the cost of goods sold, plus the amount of Performance Bonus retained. There may be significant business expenses, mostly discretionary, that may be greater in relation to income in the first years of operation. The success depicted may reflect income and investments outside the IBO Plan.
Emerald Income Disclosure