Excellence in Practice Citation awarded to Amway’s Training Department

Amway’s Training Department was recently awarded an Excellence in Practice Citation by the nationally-recognized American Society for Training & Development (ASTD).

The Excellence in Practice Awards program attracts entries from companies from all industries throughout the United States – not just companies in the Direct Selling industry.  This is a prestigious citation and recognizes Amway Global for developing training in a way that achieved measurable results.

 The courses recognized by ASTD are those in the Selling 101: Getting Started curriculum; these courses develop basic selling skills and product knowledge for new IBOs.

 The ASTD citation recognizes the collaborative process Amway used to develop training with six Platinum groups over a year’s time.  Corporate representatives studied the business practices of these six organizations and tested training programs developed as a result of that research. Following the study, Amway hired a renowned training vendor, Allen Communications from Salt Lake City, UT to help them develop an introductory sales curriculum delivered via instructor-led as well as web-based formats.

 In less than a year the average monthly revenue from established IBOs who participated in the web-based training increased 52% from the previous year. The revenue for the IBOs attending the instructor-led course was 107% higher than that of other IBOs in the same geographic area. This represented a 19% increase in monthly revenue over sales of the previous year.

 These award-winning training courses can be found on The Learning Center in English, Spanish, French, Korean and Mandarin.


  • akland

    Thank you for your comment! You are welcome to use content from the Excellence in Practice Citation piece in your blog; we appreciate the fact you asked.

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