Excellence in Practice Citation awarded to Amway’s Training Department
The Excellence in Practice Awards program attracts entries from companies from all industries throughout the United States – not just companies in the Direct Selling industry. This is a prestigious citation and recognizes Amway Global for developing training in a way that achieved measurable results.
The courses recognized by ASTD are those in the Selling 101: Getting Started curriculum; these courses develop basic selling skills and product knowledge for new IBOs.
The ASTD citation recognizes the collaborative process Amway used to develop training with six Platinum groups over a year’s time. Corporate representatives studied the business practices of these six organizations and tested training programs developed as a result of that research. Following the study, Amway hired a renowned training vendor, Allen Communications from Salt Lake City, UT to help them develop an introductory sales curriculum delivered via instructor-led as well as web-based formats.
In less than a year the average monthly revenue from established IBOs who participated in the web-based training increased 52% from the previous year. The revenue for the IBOs attending the instructor-led course was 107% higher than that of other IBOs in the same geographic area. This represented a 19% increase in monthly revenue over sales of the previous year.
These award-winning training courses can be found on The Learning Center in English, Spanish, French, Korean and Mandarin.