Ravi Sivaram and Usha Ravi
Finding Greater Purpose – “I hold two Masters degrees,” says Ravi Sivaram, “but I’m more excited about our future due to our AMWAY™ business!” An IT consultant for a Fortune 500 company, Ravi believes their business has “given us purpose and direction.” Before, he says, “Our life was a wandering generality” with no defined goals or sense of vision.” Today, adds Usha, “We have a greater purpose in life.”
Part of that purpose, they believe, is to help those less fortunate. “We sponsor two children in India through an internationally recognized organization,” she says. “We dream of sponsoring 100 children in the next 10 years.”
A former middle school teacher, Usha is grateful their AMWAY business allowed her the choice to stay home. “We want to set a great example for our children (Prabha, who’s working on her Masters, and Shyla, who’s finishing high school). There are so many people who need help,” she states. “Through the wonderful AMWAY products, we’re able to give them the best solutions to many challenges, and we can offer the business opportunity to anyone looking for a better future.”
“The power of association fostered in this business is priceless,” Ravi believes. “We are holding one hand – the people we look upon as role models – the same way people down line are holding our other hand and looking up to us.” This business model “helps take ordinary people to extraordinary heights,” he says.
In addition to the “wonderful” friendships they’ve made, the Sivarams also appreciate the travel that’s come with building their business. Whether they’re visiting China, Europe, or India, “I never grow tired of collecting all these memories,” Ravi says. “As Mother Teresa once said, ‘Life is a promise,’ and we want to fulfill that promise.”
The average monthly Gross Income for “active” IBOs was $202.
Approximately 46% of all IBOs were active.
U.S. IBOs were considered “active” in months in 2010 when they attempted to make a retail sale, or presented the Amway IBO Compensation Plan, or received bonus money, or attended an Amway or IBO meeting. “Gross Income” means the amount received from retail sales, minus the cost of goods sold, plus monthly bonuses and cash incentives. It excludes all annual bonuses and cash incentives, and all non-cash awards. There may be significant business expenses, mostly discretionary, that may be greater in relation to income in the first years of operation.
The approximate percentage of Direct Fulfillment IBOs in North America who achieved Emerald status in FY10 was 0.0281%.
Emerald Income Disclosure