Jules and Dave Dornan

Finding They Have What It Takes – As second-generation IBOs, Dave and Jules Dornan say one of the best thing Dave’s parents (Jim and Nancy) did was to allow them to build their business with limited help from them. “They knew we had to get out there and learn for ourselves the skills you need to succeed,” says Jules. “Advice, encouragement, and direction were always there, but we did all the meetings from early on.”

“We worked 10 – 15 hours a week on our AMWAY™  business when we both had full-time jobs, showing the IBO Compensation Plan a minimum of 30 times every month, without ever missing a month, not even when we got married, had kids, or moved,” says Dave. “We wanted to see if we had what it takes. And we found out that we do.”

They’ve learned a lot. “I had my own ideas about how I was going to make it work, and I did a lot of things wrong,” admits Dave. “Had I followed the system that was in place, been more consistent, and treated it more like a business at the beginning, we probably could have built it even faster.”

Reaping the benefits
Both enjoy the people-focused aspect of the business and treasure the friendships they’ve made. “We share so much together and build wonderful memories as families. Most people don’t have the chance to do all the things we do with friends,” shares Jules.

They also appreciate their ordinary days like breakfast with the kids or a trip to the lake. “Even though it sounds like a cliché, it’s so true,” says Dave, “You just don’t have that kind of control over your time or life when you have a traditional 9 to 5 job. Owning our lives is a dream come true for us. You see people work hard their whole lives and 40 years later, they’ve no retirement and no savings. It’s like my mom used to say to me, ‘You’re going to work hard at something, why not work at something that will give you options?’”

Their success has given them other joys, too. “This year, we were personally able to purchase a container of 550 wheelchairs through an organization called Free Wheelchair Mission, and they deliver them to people in poorer countries around the world. It felt so good to do something big like that.”

Although the couple says reaching Diamond was a “big relief,” they’re not slowing down now that they’re Founders Diamond. “Our next goal is to break new Diamonds and Emeralds in each of our teams,” says Dave.

The average monthly Gross Income for “active” IBOs was $202.

Approximately 46% of all IBOs were active.

U.S. IBOs were considered “active” in months in 2010 when they attempted to make a retail sale, or presented the Amway IBO Compensation Plan, or received bonus money, or attended an Amway or IBO meeting.  “Gross Income” means the amount received from retail sales, minus the cost of goods sold, plus monthly bonuses and cash incentives.  It excludes all annual bonuses and cash incentives, and all non-cash awards.  There may be significant business expenses, mostly discretionary, that may be greater in relation to income in the first years of operation.

The approximate percentage of Direct Fulfillment IBOs in North America who achieved Emerald status in FY10 was 0.0281%.

Diamond Income Disclosure

Diamond Income Disclosure


  • Ken McMillen

    I’ve been associated with this business since 1983 and if I had had the sense to build it the same way the Dornan family has done over all of these years, I would be much more successful in a lot of areas in my life. Thank you for continuing to inspire me to be a better person.

  • Tom and Julie Rowland

    I was assodicated with Amway and Quixtar from 1978 to 2000. I loved the business but worked it too lightly to make a lot of money. We rose to the 15% level and then had to turn to other things. I’m here to buy at retali. Can’t do without the products.

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