Gertrudis and Ernesto Espinosa


Executive Diamond

Dominican Republic

Guiding Principles – Ernesto and Gertrudis Espinosa were introduced to the AMWAY™ Business Opportunity by one of Ernesto’s students. At the time, he was teaching at a university and also working as systems engineer for an American company in the Dominican Republic. Gertrudis was a systems analyst, but with four kids they were barely getting by financially.

“My student asked me to come and explain this business kit she had ordered. It was all in English and she couldn’t understand what it was all about,” explains Ernesto. “She wasn’t really prospecting me, she just wanted me to help her comprehend what she had.”

1_829cde1c0375c8eb10400bbf8f757ec4_1386x924_cropBut as Ernesto was talking with her about it, explaining the contents of the kit, something clicked. “I suddenly realized that what I was holding in my hands was much bigger than a kit. I saw that what she really had was a business where a person could earn extra money, and I immediately decided I wanted to do it, too,” he says.

There was one slight problem: The only money he had to buy his own starter kit was the cash they had for groceries and other necessities for the kids that week. “When he called and told me he wanted to use that money to get into a business, I was very upset,” Gertrudis says. “But I had faith that he knew what he was doing. And I really wanted a better life for our children than what we were able to provide for them. So after he explained that it might generate more income for us, I agreed. I said, ‘The money is yours, take it.’”

Grateful for her support, Ernesto studied the IBO Compensation Plan until he felt he knew what was required of him in order to succeed at his new business venture. And once he and Gertrudis connected with their sponsor’s sponsor, everything began to fall into place. “We went to events and were so inspired by the stories we heard and the people we met,” says Gertrudis. “We felt we had all the tools and the foundation we needed to begin building our business.”

While most people our age are looking back, we feel like we’re just getting started.” – Gertrudi

Their faith in their ability to succeed was strengthened with a trip to the Amway headquarters in Michigan. “We talked with the employees and we saw the company values in action; it gave us even more determination than we already had,” recalls Ernesto.

Early challenges
Gertrudis admits that in the beginning it was hard for her. “I was horribly shy,” she says. “Just having a conversation with people was a challenge, let alone having to go on a stage and speak. It took me a while to get over my nervousness, but I did it!”

1_30e16c18dc6ae0a1ac3b28142174fea7_1386x924_cropErnesto says for him, the biggest challenge was just understanding all the various aspects of the business. “At first, I was only thinking about earning extra money. And because I still had to translate all the materials into Spanish, I didn’t understand about the different pin levels we could reach and what that would mean to us. But eventually I began to comprehend the true potential of this business.”

Motivation to keep building business
Back then, the couple says their main driver was making sure their children had good educations, nice clothes, and whatever medical care they might need. They feel having a reason to succeed is critical to achieving success. “Whether it’s a house on the beach or traveling the world, you have to have a powerful personal reason, something that moves you, that motivates you to reach the finish line,” says Ernesto.

Another big motivation for Gertrudis was to be able to work from home. Her analyst job was very demanding and by the time she got home at night, she was tired. “I wanted to not only provide for my children, but to be with them more. My children were like the North Star guiding me to do what I had to do to succeed.”

The longer they were in the business, the more their admiration grew for Amway and what it stood for. “They have taught us again and again what the principles of Freedom, Family, Hope, and 1_614c706c67ef0d1f53a443cdb5f5c244_1386x924_cropReward really mean,” says Ernesto. “They are always thinking about what the IBOs need to succeed and coming up with ways to motivate us. Take the trips, for example: Every year they are more spectacular than the year before. I think the support, encouragement, and respect we get from Amway is one of the most wonderful things about our business.”

“Taking someone with us to Achievers is always very exciting because we know it’s not just going to be a fun trip, but they’ll see in person how much the company cares about IBOs and how well we are treated,” adds Gertrudis.

The rewards of leadership
They also really enjoy being leaders today. When they hit Diamond for the first time, Ernesto says he felt as though he were “carrying a flag that was handed to me from other leaders, which I can now pass along to those in our group who achieve that level. And then all the flag holders come together to celebrate in Hawaii.”

We didn’t start this business to take it half way. Now that we are Executive Diamonds, we are working toward becoming Crown Ambassadors.

Gertrudis says that at this stage of life, with their children mostly grown, “we can do pretty much whatever we want. But while most people our age are looking back, we feel like we’re just getting started. We have to look at our grandchildren to remember how old we are!”

“I think we can thank NUTRILITE® products for that,” laughs Ernesto.

In fact, they love the fact they’re now helping other families achieve their dreams. “I remember how hard it was at first for me to tell our story,” says Gertrudis. “But it became easier when I saw that it was a powerful way to give hope to others. And today, the fact that everything we do contributes to the success of others is very rewarding for us. That alone is a big motivation for us.”

1_4ec7f4cd5a00615a2222b12ac969b955_1386x924_crop“I see nothing but broad horizons with everything that is happening in our business today,” observes Ernesto, who recalls that when they first started their business, Amway didn’t even have a product distribution center in their country. “With all the new communication tools available, not to mention Spanish-language resources and materials, the future offers tremendous potential. It’s humongous, what we can offer people.”

Another positive aspect of the business, they say, is that anyone can do it, regardless of age, education or background. And it appeals to all generations. “The online social media part of it makes it very attractive to the younger generation, and for those who are 60-plus, there is support wherever you live, all over the world. So it’s very accessible to anyone who wants to pursue it.”

They have the peace of mind in knowing, too, that if their children want to join them in the business, they can. “They see the lifestyle we have created and know how our business has supportedour family for more than 20 years, so the foundation is there for them,” says Gertrudis.



The average monthly Gross Income for “active” IBOs was $202.

Approximately 46% of all IBOs were active.

U.S. IBOs were considered “active” in months in 2010 when they attempted to make a retail sale, or presented the Amway IBO Compensation Plan, or received bonus money, or attended an Amway or IBO meeting. “Gross Income” means the amount received from retail sales, minus the cost of goods sold, plus monthly bonuses and cash incentives. It excludes all annual bonuses and cash incentives, and all non-cash awards. There may be significant business expenses, mostly discretionary, that may be greater in relation to income in the first years of operation.

Diamond Income Disclosure

Diamond Income Disclosure

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