Growing up in the business is not enough – Joe & Kelli Victor

Joe & Kelli Victor, Founders Platinum, started business in June 1999, Canton, Ohio

Joe Victor grew up knowing he wanted to build his own AMWAY™ business. Watching his grandfather and now his mother and father build theirs, he knew the joy of lasting friendships, the security of a close-knit family, and the fun of being able to travel in style.

On the other hand, Kelli knew nothing about AMWAY until the day she asked Joe’s parents the big question: “What is it you do?” Right then she signed on as Joe’s first IBO.

Now married with two kids, Roxi (5) and Joey (3), Joe and Kelli are completely immersed in their AMWAY business. Kelli loves how she’s able to work and be a stay-at-home mom. Joe plans to hold onto his day job (managing his parent’s business) until their own business reaches the goals they’ve set. Joe explains, “Even though I grew up in the business I still need to grow in it. Kelli and I know we have a lot of work to do. We’re ready to do it!”

Reflecting on those friends who said “no” to the business, Kelli says, “Our lives are taking very different directions. It’s not the material things as much as I feel that the business fosters stronger relationships. Joe and I have both time and space to work together on our goals and how we’ll accomplish them. We’re able to be home with the kids and enjoy them.” One of Joe and Kelli’s dreams is to drive the kids across the United States in a motorcoach.

“This business is our common denominator,” Joe says. “We have couple friends who rarely see each other; he goes one way, she goes another. They come home and put on their sweats. What do they have in common, other than when the mortgage is due? Kelli and I are our best when we’re together. I love her and our kids. I want to spend my life with them.”

The average monthly gross income earned by “active” IBOs was $115 (U.S.)/$181 (CAN.).

The percentage of IBOs who achieved Double Diamond and above qualification in FY08 was .0038%.

Based on an independent survey during 2001, approximately 66% of all IBOs of record were found to be active. “Active” means an IBO attempted to make a retail sale, or presented the Amway Global Independent Business Owner Compensation Plan, or received bonus money, or attended a company or IBO meeting in the year 2000.

“Gross Income” means the amount received from retail sales, minus the cost of goods sold, plus the amount of Performance Bonus retained. There may be significant business expenses, mostly discretionary, that may be greater in relation to income in the first years of operation. The success depicted may reflect income and investments outside the IBO Plan.


  • Michael Carne

    Way to Be The Example! Love you guys! Love that last line, bro! You da Man!

  • George -Yolanda

    Hi Joe & Kelli.
    You are the guys. You are one of the couples that have to lead the MMP Team into the future. And we are proud to be part of this Team. we know that all together we’re going to do great things, for us and our children and the generations to come.
    LU guys
    It’s not over till everyone win!!!

  • MMP HQ

    Congratulations Joe and Kelli. MMP is proud of your achievements. Thank you for sharing your 3rd Generation success story.

  • Christos & Ria Tsamoudalis

    Joe & Kelli we are very proud to be in your team.
    Love you
    Christos & Ria

  • Christos & Ria Tsamoudalis

    Joe & Kelli we are very proud to be in your team.
    Love you.

  • James & April Rudo

    Joe & Kelli~We are so blessed to be part of your Plan B family!! Thanks for BTEing for us and all of MMP!!! LUM!!!

  • Bill and Diane

    We’re so proud to see you leading in MMP and we’re showing your story to all our “younger” prospects!

    Love you,
    Bill and Diane

  • wow guys congratulation that u have achived leadership qualification u guys r setting examples fr new generation ,keep it up

  • I don’t know you guys personally, but I happened to read this trying to understand how some reach this level. Good for you! I hope I will have a variety of other things I do besides Amway for a true balance, but I like the stability this business obviously brings.

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