Hyunkyung Kim and Francis Cho


Too Good to Pass Up – “This is too good to be true.” That’s what Francis Cho thought the first time he saw the AMWAY™ Business Opportunity. “I didn’t really believe in it,” he recalls. “Thankfully, my wife changed my mind,” he adds with a smile.

He and Hyunkyung had moved to the U.S. from Korea so that he could get his Ph.D. in engineering. He was working in that profession when Hyunkyung wanted to give the business a try. Her goal was earning extra money to help pay for their sons’ education – they were in private schools – and perhaps for some outside activities. “That’s all we really wanted. I never imagined we would reach this level,” she says about their Diamondship.

Both she and Francis changed a lot throughout the process. “She gained so much confidence as she challenged herself to learn how to become a leader, setting goals for herself every day, and growing in so many ways,” says Francis. “She inspired me. I began to realize that real value in life is with people, not machinery.”

“And being with so many positive people makes me the happiest,” adds Hyunkyung.

Before launching their business, Hyunkyung says she was not at all sure of herself. “I enjoyed watching movies about other people’s lives,” she recalls. “Now I feel like I’m starring in my own production.”

As for himself, Francis says that he was in a bit of a rut when he was working as an engineer. “Every day was the same. Now I challenge myself to strive for something new each day and to do my best to achieve it.”

Both feel that knowing yourself is essential when starting a business. “Some people overestimate themselves, some underestimate,” observes Francis. “You have to know your own heart and believe that you can succeed,” says Hyunkyung, adding proudly that both their sons, Joonhee and Keonhee Cho, have recently registered as IBOs.

They also believe in the power of dreams. “Having a dream will make you live your life more fully,” says Francis. “It’s like giving sunlight and water to a plant – your dreams will make you blossom.”

We don’t feel that achieving Diamond is the finish line. We feel it’s the starting line. – Hyunkyung Kim

Achieving their own goals has brought the couple innumerable pleasures. For example, they can now travel to Korea more often to see their parents. “Our lives feel very balanced,” says Hyunkyung. “But this is just the starting point. Our next goal is EDC.”

The average monthly Gross Income for “active” IBOs was $202.

Approximately 46% of all IBOs were active.

U.S. IBOs were considered “active” in months in 2010 when they attempted to make a retail sale, or presented the Amway IBO Compensation Plan, or received bonus money, or attended an Amway or IBO meeting. “Gross Income” means the amount received from retail sales, minus the cost of goods sold, plus monthly bonuses and cash incentives. It excludes all annual bonuses and cash incentives, and all non-cash awards. There may be significant business expenses, mostly discretionary, that may be greater in relation to income in the first years of operation.

Diamond Income Disclosure

Diamond Income Disclosure

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