In Loving Memory: Bernice Hansen
Amway pioneer and visionary distributor Bernice Hansen passed away on Thursday, Sept. 27 at the age of 101.
“Bernice Hansen and her family have been part of our team every step of the way, since the earliest days,” said Doug DeVos and Steve Van Andel when they heard the news of Bernice’s passing. “She was a remarkable bundle of energy and her lifetime accomplishments are truly awe-inspiring. We are grateful for the partnership we’ve had with her through the years and appreciate the many lives she touched. Bernice will be missed by Amway distributors all over the world, employees here in Ada and the DeVos and Van Andel families.”
Rich DeVos echoed these sentiments with his own heartfelt words, “Helen and I have fond memories of Bernice Hansen as one of Amway’s first distributors along with her late husband, Fred. They were pioneers in Amway and set a solid foundation for all those who followed. After Fred’s passing, Bernice carried on their Amway business with extraordinary enthusiasm and unwavering integrity, helping thousands of other distributors around the world find success in achieving their dreams. Bernice’s legacy will live on for future generations to come, and she will be sorely missed.”
Bernice and her husband Fred Hansen began working with Rich DeVos and Jay Van Andel in 1950 and became two of Amway’s very first distributors. As one of the founders of the American Way Association (now the IBOAI), Fred, together with Bernice, played a key role in shaping the Amway business for millions of distributors.
Fred and Bernice built their business in partnership until Fred’s death in 1968, when Bernice took sole ownership. With admirable courage, Bernice continued to develop the business on her own, achieving Double Diamond in 1970, Triple Diamond in 1974 and Crown the following year.
Bernice is survived by her daughters, Karen (and Jerry) DeBlaay and Susan (and Skip) Ross, who are continuing to build on the Hansen legacy as Independent Business Owners and leaders in their own right.
For those wishing to express their condolences, the Hansen family has requested that in lieu of cards or gifts, charitable donations be made in Bernice’s honor to:
A private celebration of life reception was held Wednesday, Oct. 3 in the Amway World Headquarters auditorium.
Links to learn more:
Read more about Bernice, her determination and perseverence and her leadership:
Watch this very special profile of Bernice:
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