Jere and Rochelle Dutt are building their Founders Platinum business



Zipline - the family that adventures together stays together!

Jere & Rochelle Dutt, Founders Platinum, started business in January 1994, Akron, Ohio

“I believe this business would have still found me – even had I not been third generation,” says Jere Dutt. Encouraged by his parents to explore what he wanted in life, Jere attended college and worked. Then he found his way back to Amway.

Experiences away from home taught Jere to appreciate things on a deeper level: “Amway is more than a business. It’s an opportunity to be shared. Here, we help and lift each other up. We’re in the trenches together. Rochelle and I have a purpose – to give the next new IBO the opportunity to be first generation in their family business.”

“Jere and I’ve been friends all our lives!” says Rochelle. The couple first met in seventh grade. Fast-forward to today, and Rochelle says she’s can’t imagine a different lifestyle. Being a stay-at-home mom for Keokee (19), Natalia (17), Abby (14), and Alex (12) has meant years of being able to drive kids to their activities, volunteer at school, and create a friendly home environment where everyone, especially teenagers, feels welcome.

Jere and Rochelle love that their kids have interests in theater, music, and museums. The girls play rugby, and Alex plays baseball. Rochelle says, “We’re active and believe in making family a priority. You know, dust can wait. When there’s a free moment, we seize it and do something fun together – even if it’s a game of monopoly. We opt for family time, not TV time.”

“We have an open door policy,” continues Rochelle. “On any given night, there might be a bonfire with a bunch of teens in the backyard and a few downlines in the house. Every one of us enjoys reaching out and touching other people’s lives. This business, unlike any other, let’s us integrate pleasure with business, even when Jere coaches he’s able to integrate health products into athletics.”

“Life is in session and the Dutts are participating,” says Jere. “We’re running hard with the business – it’s a responsibility we feel. Our oldest girls are 4th generation IBOs. Having a servants heart and helping others believe in themselves, that’s what we as a family and couple are all about.”

50 yrs - Jody & Gina (Crowns) Jason & Stacy, Jere & Rochelle at a function celebrating our families 50th year of involvement with Amway

Orchestra Christmas - family evening at the Orchestra.


  • What a nice story! And I remember the very beginning, when Jody’s parents started in Amway at the same time as Amway started!! That’s why there are four generations.

  • Bill and Diane

    Awesome Jere and Rochelle – we’re so proud of you and it’s great to see your story!

    Diane and Bill

  • Tom and Julie Rowland

    Tom Met the first generation back in the day. It’s wonderful t o see that this business “sticks like glue.”

  • Bobby Galvan

    Very nice article! Hoping to start my own first generation business! Thanks for sharing!

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