Jose Clemente and Evelia Rodriguez

From Doubter to Dreamer – José Luis Clemente admits that initially, he had his doubts about the AMWAY™ business opportunity. Evelia was introduced to it first and was immediately excited about the potential it offered. In fact, it was her enthusiasm and confidence that finally convinced José Luis to attend an event with her.

And that changed not only José Luis’ mind, but the entire course of their lives. “Seeing other people who had succeeded at the AMWAY business made me believe we could do it, too,” recalls José Luis. “I thought, if they reached Diamond, why can’t we?”

José Luis was delivering pizzas at the time and says he never had any big aspirations, other than perhaps owning his own restaurant someday. “The AMWAY business taught me how to really dream – of a bigger income, spending more time with my family, a better car, and financial stability.”

Constant support and encouragement from our sponsors helped to keep us motivated. – José Luis Clemente

Evelia says she knew from the start that growing the business was a simple process, but one that required hard work. So she rallied their family to operate as a team and to support one another – including their kids, José Luis, Jr. and Karen.

They bought and used many products in their home, and while José Luis also focused on NUTRILITE® Sports Nutrition products, Evelia became an expert on the ARTISTRY® beauty line. “You have to be willing to learn and to serve others if you are going to grow and succeed at this business,” observes José Luis, adding that listening to your mentors is another key component.

Keeping their dreams in front of them, literally, was their biggest inspiration, says Evelia. “We wrote down our goal of going Diamond in a place where I could look at it every day, and that really lifted me up,” she says. “It didn’t matter how many people said ‘no’ to me, my dream was always clear and I believed in it.”

Another thing that motivated them was knowing that their children could join them in their business someday. “I learned early on that the DeVos and Van Andel families had set it up so that an IBO’s children could continue their business, and I think that’s one of the greatest things about it,” says Evelia, adding that José Luis, Jr. is already an IBO.

Now that their dream of becoming Diamonds has come true, what’s next? “Reaching Executive Diamond,” says Evelia. “If other people have done it, why can’t we?”


The average monthly Gross Income for “active” IBOs was $202.

Approximately 46% of all IBOs were active.

U.S. IBOs were considered “active” in months in 2010 when they attempted to make a retail sale, or presented the Amway IBO Compensation Plan, or received bonus money, or attended an Amway or IBO meeting. “Gross Income” means the amount received from retail sales, minus the cost of goods sold, plus monthly bonuses and cash incentives. It excludes all annual bonuses and cash incentives, and all non-cash awards. There may be significant business expenses, mostly discretionary, that may be greater in relation to income in the first years of operation.

The approximate percentage of Direct Fulfillment IBOs in North America who achieved Emerald status in FY10 was 0.0281%.

Diamond Income Disclosure

Diamond Income Disclosure

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