Partnering for Your Success: Howie and Theresa Danzik
When it comes to partnering for success, husband and wife team Howie and Theresa Danzik are the perfect role models professionally and personally. Founders Executive Diamonds and IBOAI® Board Members, Howie serves as Vice Chair of the Business Operations Committee and Theresa is the Vice Chair of the Marketing Advisory Committee (MAC). In their leadership roles, the Danziks do an outstanding job of collaborating with Amway, the IBOAI Board, and other IBO leaders to ensure new products and programs are embraced by the field through effective education and training. This past year, Howie and Theresa played a vital role in the successful launch of BODYKEY by NUTRILITE.
When Howie was asked to present the BODYKEY by NUTRILITE webinar, now available online through the Amway Learning Center, he was honored to talk about what he and Theresa consider “the greatest door-opener product Amway has ever offered. The genetic testing that’s part of the Jumpstart Kit is unique. No one else has it. It’s a great story and an excellent selling point.” In the webinar, Howie points out how simple it is to talk to people about BODYKEY. “Everyone knows someone who would like to lose a few pounds, right? And, although there are many weight management programs out there, this is the only one offering a genetic test to give you insight and information about your body and managing your weight.”
From Theresa’s perspective, “it is tremendous to see how Amway really wants IBOs to succeed” and “impressive that they want to help the field promote a new program and make it work for their business. It’s a Win-Win!” The Danziks considered it a privilege to present BODYKEY by NUTRILITE together in two videos recorded at their home, and available online at Amway.com. “Howie and I recognized how amazing this program was and how powerful it could be for the field. When I learned about it in a preview at Diamond Club 2013, I got so excited! We wanted to help get the word out to the field and loved the corporation’s desire to make it happen through the videos and webinar. And the promotional pricing for the launch. What a great idea and value!” Howie added that “working with Theresa on the videos was incredible. She’s a master marketer who knows how to keep it simple, deliver the message clearly so it’s duplicatable, and get people excited!”
By combining the resources of the Corporation and the IBOAI Board with the enthusiasm, passion, and experience of the Danziks, the education and support for the BODYKEY by NUTRILITE program was tremendous. Danziks also mentioned, “Kathy Victor, the IBOAI Chair, was instrumental in getting the word out on the webinar. It helped immensely with IBO awareness and attendance!”
The popularity of the BODYKEY videos and webinar and the favorable outcome of the program’s launch is evidence that partnering on education and training is essential – and holds the potential to lead IBOs on a path to success.