Matt and Alana Grotewold


Founders Diamond

Taking Charge – Like many people, Matt and Alana Grotewold weren’t sure where they were headed after finishing college. Matt was seriously considering med school. “But I talked with some physicians and most of them were working 80 hours a week. I thought, well, what kind of lifestyle is that?” Matt recalls.

At the time he and Alana were introduced to the AMWAY™ business, they were about to have their first child. “It was an exciting time for us, everything was new and fresh, and we were starting our lives together,” says Alana.

“We already had a lot of plates spinning,” adds Matt. “I had started a construction company and our first baby was due in a couple of months. But we saw the opportunity and wanted to seize it.”

1_5c16d0e30afec30e8dd0870904d27c8a_1386x924_cropIn fact, it was their sponsor who encouraged them to really figure out what it was they wanted to achieve in their lives. “Ultimately, we decided we just wanted to be our own bosses, to be able to spend time with our kids and to travel,” says Matt.

They knew it wouldn’t be easy to build a business. At one point, after having their second child, they moved in with Matt’s parents because they didn’t have a lot of money coming in.

“It was scary, but we had to take charge of that fear,” says Matt. “We just kept listening to our mentors who had gone down the road before us,” adds Alana.

They also learned how to develop thick skin. “One of the biggest things we had to overcome was people’s opinions,” says Matt. “We learned there’s a big difference between opinions and advice. Everybody seems to have an opinion, but advice is based more in fact and experience.”

They’re the first to admit success didn’t happen overnight. But once they began treating their business like a career instead of a hobby, things changed. They believe having a positive mental attitude is really key to succeeding. “Part of it is just choosing to see the opportunity in everything, not the negatives,” says Alana, “to empower yourself instead of feeling overpowered by your situation.”

“Being a leader is not about doing the easy thing; it’s about doing the right thing at the right time.” – Matt Grotewold

They now have four children and their oldest son, Mason, is looking forward to the day when he can start his own business. “We were playing golf the other day and I said, ‘Mason, what do you want to do when you turn 18?’ He said, ‘Dad, I want to go Diamond!’”


The average monthly Gross Income for “active” IBOs was $202.

Approximately 46% of all IBOs were active.

U.S. IBOs were considered “active” in months in 2010 when they attempted to make a retail sale, or presented the Amway IBO Compensation Plan, or received bonus money, or attended an Amway or IBO meeting. “Gross Income” means the amount received from retail sales, minus the cost of goods sold, plus monthly bonuses and cash incentives. It excludes all annual bonuses and cash incentives, and all non-cash awards. There may be significant business expenses, mostly discretionary, that may be greater in relation to income in the first years of operation.

Diamond Income Disclosure

Diamond Income Disclosure

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