Paco and Geovana Bazan
A Strong Faith and Unwavering Perseverance
Paco and Geovana were both successful attorneys in Mexico when they were introduced to the AMWAY™ business. Paco’s practice, criminal defense, was very dangerous; a number of his colleagues had been killed.
That was reason enough to think about getting into another profession. “Earning residual income was also very attractive to me,” recalls Paco, “as was the idea of being able to spend more time with my family.”
They read everything they could get their hands on to understand what the AMWAY business – and the direct sales industry – was all about, learned how to leverage their time, and attended some Amway conventions, too. “That’s when we really started to believe in this business,” says Paco.
They posted their goals everywhere around the house, and “we got into a mindset where we were ‘on’ all the time,” he continues. “I’d talk to anyone who was in front of me – judges, secretaries, police – everyone.” With their strong belief and unwavering perseverance, the couple reached Executive Diamond in Mexico before moving to the U.S.
Facebook is their friend
Today, they’re using all the latest technology to reach new friends, including Facebook, where they each have almost 2,000 fans. “We always respond to people who comment on Facebook; that’s a very important part of growing a social network. We put a lot of our lifestyle photos on our pages so that people can see what this business offers,” says Paco. “For instance, I just got back from a trip to Italy, where our daughter, Giovanna, 18, is going to art school, so I posted those pictures along with many from Diamond Club, Peter Island, Achievers, etc. We also put up motivational videos there and on YouTube, so they remain accessible.”
Paco serves on the Amway Latin American Council board and continues researching the players in the direct sales industry. “I believe the more we know about and contribute to this industry overall, the more professional we become.”
Geovana says she is extremely grateful to see how this business has affected the Hispanic communities in the U.S. “They are getting more of an entrepreneurial mentality, realizing that the American dream is much bigger than just getting a job or being employed. Seeing them grow and develop as businesspeople motivates us even more than the economics.”
The couple’s son, Alexander, 19, who attends a prestigious law school in Mexico, has already registered as an IBO.
When asked how different their own lives might be had they not pursued their AMWAY business, Geovana reflects and says, “I would probably still be working long hours and God knows if my husband would even be alive. This business has truly been a salvation for us.”
As Facebook® users, we realize how important it is to build relationships and ‘socialize’ with people online rather than just try to sell them products.”
The average monthly Gross Income for “active” IBOs was $202.
Approximately 46% of all IBOs were active.
U.S. IBOs were considered “active” in months in 2010 when they attempted to make a retail sale, or presented the Amway IBO Compensation Plan, or received bonus money, or attended an Amway or IBO meeting. “Gross Income” means the amount received from retail sales, minus the cost of goods sold, plus monthly bonuses and cash incentives. It excludes all annual bonuses and cash incentives, and all non-cash awards. There may be significant business expenses, mostly discretionary, that may be greater in relation to income in the first years of operation.
The approximate percentage of Direct Fulfillment IBOs in North America who achieved Emerald status in FY10 was 0.0281%.