Rewarding Inner Beauty – Jolene Conant
Jolene Conant, IBO. In the small town of Wenatchee in north central Washington state, a local pageant teaches young women about far more than walking the runway.
“As we built the pageant, we didn’t want it to be about outer beauty,” says Jolene Conat, an Amway IBO who helped establish Nuestra Belleza Latina NCW (Our Latin Beauty) in 2008. “We wanted to focus on beauty that comes from within,” Jolene says. “We wanted to mentor leadership and self-esteem, to teach these young ladies about community involvement and how important they are.”
Along with a handful of other volunteers, Jolene turned a dream about creating positive opportunities for young women into reality. By keeping the program small, they are able to operate on donations and focus on providing personal mentoring to each contestant. The annual competition includes a talent show, fashion selections, and interview, and results in the crowning of a queen, who receives a $2,500 scholarship. The other eleven finalists share $7,500 in scholarships.
“Every penny is brought in by fundraising, donations, and in-kind contributions,” Jolene says. “The community loves Young women, ages 18 to 23, are eligible to compete for the scholarships. Their parents are encouraged to be involved every step of the way.
“We want their families to learn that there are many options for their daughters and sisters,” Jolene says.
Along with her husband, Art, Jolene says they have learned valuable lessons from their Amway™ business. “We learned how to share our hearts – what we were feeling and our personal enthusiasm for the business,” says Jolene. “In Nuestra Belleza Latina NCW, it is sharing my enthusiasm for the future of these young women. My hope is to help make this program sustainable for the next 50 years.”