Toby & Mia Ayers – Emerald


“In the next couple years, we hope to see and experience some of the fastest growth Amway has ever undergone in North America,” says Toby Ayers. “And we’re right in the middle of it thanks to superior products and leadership.”

A second-generation IBO (his parents are Diamonds), Toby and his wife Mia recently left their careers (his in business development, hers in clothing design) to sell more and  mentor “the next generation of entrepreneurs.”

Ninety percent of their team is age 28 and younger and includes many people who, like Toby, see this as a long-term business career and appreciate the opportunities it can afford.

Mia sees “this business as the ultimate platform for touching people’s lives.” Not only does she enjoy “creating shared experiences” with their team, “I love being able to decide how to spend each day with our little girls, Grace and Faith,” she says.

Having worked in fashion, she also appreciates the quality of the ARTISTRY® skin care and cosmetics line. “We have the best of the best.”

Toby and Mia credit “the friendship and mentorship” of their Double Diamond mentors for “making all the difference” in their success so far.

“They’re amazing people who promote agenda-free, servant leadership,” he says. “If you model that from the beginning, it’ll be duplicated downline and create an incredible growing atmosphere.”

The average monthly gross income earned by “active” IBOs was $115 (U.S.)/$181 (CAN.).

The percentage of IBOs who achieved Double Diamond and above qualification in FY08 was .0038%.

Based on an independent survey during 2001, approximately 66% of all IBOs of record were found to be active. “Active” means an IBO attempted to make a retail sale, or presented the Amway  Independent Business Owner Compensation Plan, or received bonus money, or attended a company or IBO meeting in the year 2000.

“Gross Income” means the amount received from retail sales, minus the cost of goods sold, plus the amount of Performance Bonus retained. There may be significant business expenses, mostly discretionary, that may be greater in relation to income in the first years of operation. The success depicted may reflect income and investments outside the IBO Plan.

AchieveMag Emerald Income Disclosure

Emerald Income Disclosure


  • Awesome leaders and so personable! So excited for them moving on and increasing belief level for many.

  • Derek Kendall

    It was great to see them get Diamond done for the LTD Team. Being on the Waechter team it was pretty cool to meet them just after they went Diamond in Kansas City. What a first-class couple. Congrats guys!

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