Tony and Alice Rodriguez
Just the Beginning –“Like any other business, we’ve had ups and downs, but we’ve had way more ups than downs.” Tony Rodriguez and his wife, Alice Rodriguez, have worked their AMWAYTM business with for 17 years, and yet, according to Tony, “It feels like we’re (they’re) just getting started.”
Alice, a dual-career professional, used to work 80–100 hours per week in the law firm she started and grew to 13 employees. “I didn’t want to give up my law career, but I knew I needed to diversify,” she explains.
A minister in Alice’s church introduced her to Amway, but she was hesitant at first. “I just started buying the products. I thought, ‘When I have time I’ll start to build this.’” It was not until she met a fellow attorney, who had started his own AMWAY business, that she felt the push she needed to begin building. “He was sharp and had given himself options. For the first time I saw the potential in the business.”
Around the same time Alice was contemplating options beyond law, Tony, who was a U.S. army officer, was questioning his future after retirement from the army. “I was invited to an Amway meeting . . . where the people in the audience seemed sharp and excited. The business seemed very simple,” says Tony. “Initially I just wanted to make $400 a month to help with a car payment. But one thing led to another, and within five years I was doing the business full-time.”
Alice continues to practice law while she and Tony build their businesses. “It has been a very life-enhancing experience,” shares Tony. “The more choices we have, the freer we are. Every year is better than the previous year.” They qualified together for Emerald in 2004 and are now pursuing Diamond.
Big Dreams, Big Rewards
Both Alice and Tony have reaped numerous benefits, tangible and intangible, from being in business with Amway. “One of the greatest rewards is that I really like who I’ve become,” says Tony. “At my 25th college reunion, I felt very different from everybody else. I had a smile on my face and felt more vibrant.” “A gentleman came up to my husband and asked, ”Did you sell your soul to the devil? How can you look so young?” Alice laughs.
One of Alice’s goals is to create an academy for young girls to teach them writing, teaching, and legal skills, among others. “I tell women, ‘Please don’t allow anyone to define success for you,’” says Alice. In early November she hosted a retreat, where young girls took classes and marketed the items they made. “I don’t think I’d ever have the opportunity to empower women this way if attempting to cover overhead working 100 hours a week in my office in Atlanta,” says Alice.
“We don’t work for Amway; we work in partnership. That’s empowering,” adds Tony.