Yu Chen and Chun Xiao Liu


Founders Diamond

1_b79101eea520bb40a5496a6e7595d3bd_1386x924_cropPutting smiles on faces – Yu Chen views herself as an everyday person, an ordinary woman who’s successful today because she and her husband, Chun Xiao Liu, heeded the advice of IBOs upline from them to believe in AMWAY™ products and also believe in themselves.

Looking for new opportunities, Yu came to the United States with a dream of owning her own business and making a better life for her family. She says, “I came here with big dreams and instead found myself living and working among my countrymen. Many of us struggled to make decent wages. We labored long hours every day without getting ahead. I was very tired and didn’t have time or energy to enjoy life or family.”

1_1966f0cfebada8e6d2bb175a85e16e0e_1386x924_cropA friend introduced Yu and Chun Xiao to Amway first by showing them a few products. What was most exciting for Yu, however, was that with these great products came the opportunity to become a business owner. “When our friend showed us The Plan and he talked about how the Chinese market was opening up, for days I couldn’t stop thinking about it.”

This opportunity was truly different than anything they had encountered before. It was international and exciting, and the duo have been devoted to their business ever since. Yu says, “Putting smiles on people’s faces makes this the greatest business to be in.”

1_3c6d90a756742f0a390a8860d04f1d0f_1386x924_cropLooking at both American and Chinese markets, the couple sees great potential. Yu and Chun Xiao enjoy having satisfied customers, helping prospects learn about the opportunity, and working and supporting IBOs in their group.

Yu speaks poetically about the formation of a diamond. She says, “A diamond is just a piece of stone when it is buried in the earth. While it is a diamond, it gets its value only after it’s cut and polished. I think in each of us, there are the makings of a bright and shiny diamond. You have to believe in yourself and learn from others who are here to help you. If you think you are a diamond and follow The Plan, you can achieve Diamond.”

I think in each of us, there are the makings of a bright and shiny diamond. You have to believe in yourself and learn from others who are here to help you.”

Yu and Chun Xiao want everyone to know how life has turned around for them. They’re financially stable, enjoying life, and grateful to all who’ve helped them. They pledge to guide and support others in their journey. Yu says warmly, “This is what we came to this country to do.”


The average monthly Gross Income for “active” IBOs was $202.

Approximately 46% of all IBOs were active.

U.S. IBOs were considered “active” in months in 2010 when they attempted to make a retail sale, or presented the Amway IBO Compensation Plan, or received bonus money, or attended an Amway or IBO meeting. “Gross Income” means the amount received from retail sales, minus the cost of goods sold, plus monthly bonuses and cash incentives. It excludes all annual bonuses and cash incentives, and all non-cash awards. There may be significant business expenses, mostly discretionary, that may be greater in relation to income in the first years of operation.

Diamond Income Disclosure

Diamond Income Disclosure

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